Link Moser runs NHFineHomes.com, which features high-end, lakefront real estate listings in New Hampshire.

How it works is prospective buyers find the website — usually through Google — and when they reach out for more information, Link can either work with them himself as a real estate agent or pass along the lead to one of his referral partners in exchange for a percentage of the agent’s commission if and when the lead eventually buys a house.

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